Released on: December 5, 2007, 1:04 am

Press Release Author: Shushmul Maheshwari

Industry: Industrial

Press Release Summary: The growing popularity of next-generation mobile content
services is driving the growth of DRM industry necessitating the mobile operators to
be consistent in their DRM implementations.

Press Release Body: In today’s digital scenario, Digital Rights Management
(DRM) industry is at the nascent stage but has evolved as a vital tool to safeguard
the content and digital rights of the companies averting the pilfering of the
digital content, boosting the network operations and providing an opportunity for
protection from the increasing threats to sensitive information. Sensing the
importance of the technology to the world, RNCOS, the leading name in the field of
market research, has recently released its market research report \"DRM Market
Analysis - Future Directions\" on the DRM at the global level. The research
highlights the maturing market of DRM technology, and the key application areas of
DRM in various industries.

The report predicts the global DRM industry to reach over US$ 1 Billion in 2007. The
study also forecasts the DRM spending on the hardware and software to protect the
commercial software, entertainment and related data will surpass US$ 9 Billion
during the period 2008-2012.

The research highlights that with their new service implementations, like PVRs and
high-definition programming, the conventional pay-TV providers are the primary
source of revenue. However, the future growth of the overall market, to a great
extent, is likely to be driven by new pipelines, like Internet services and mobile
phone which are gaining foothold in the market. In particular, the mobile and music
industry are anticipated to be the major growth drivers of the DRM technology.

Mobile content and media, including gaming and music, comprise the major potential
application areas critical for the future success of the DRM market.

However, the rapid growth of the DRM technology is being obstructed by the lack of
consensus among the concerned parties regarding the implementation of the
technology. Thus, the successful growth of the DRM will largely depend on the
industries and companies and in what manner do they settle the disparity regarding
the implementation.

\"DRM Market Analysis - Future Directions\" is a comprehensive study of the DRM
industry at the global level. The report also answers key questions such as driving
forces and challenges, competitive scenario and opportunities critical to the
success of the worldwide DRM industry. The research evaluates the vital application
areas of the DRM technology in various industries such as Software industry,
Financial Services, Education, Healthcare Industry etc.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM560.htm
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Web Site: http://www.rncos.com

Contact Details: RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com